Stakeholder mapping

Management Framework

Enhance Communication by Categorizing Stakeholders Effectively

Projects

Networking

Stakeholder mapping for effective communication - quadrant of power vs interest.

Explained

Imagine a board game where each player has different levels of power and interest:

Latent: These folks have the power to change the game but aren't too invested... yet.
Promoters: Your avid supporters. They're rooting for you and have the clout to back it up.
Apathetic: They're in the game but not playing much – low power, low interest.
Defenders: They’re cheering you on from the sidelines, eager but not holding much power.

Quick tip

Quick Tip

In your next catch-up, get everyone to bring a stakeholder to the 'map table'. Discuss and place them on your live map. It's a fun, interactive way to get your team aligned on the who’s who and to make sure no one slips through the cracks.